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OverviewThe USDA Logo and Official SealSignature LockupsVariations and Theme ArtPositioning and PlacementIncorrect UseThis guide covers proper use of the logo and lockup which depend on the type of material that is being produced When used appropriately the USDA logo will give consistent identity to the Department increase public recognition of the value and wide range of USDA's products and services and bring economy of scale to the production of visual information materials Background The USDA logo was created and approved for use in 1995 It is the official and sole identifying mark for the Department its mission areas and all agency programs The logo is the single most visible asset of our organization The simple design positions USDA as a modern organization rooted in tradition but focused on the future of agriculture The USDA logo is a key element of our brand identity It immediately identifies USDA to the world making it one of our most valuable organizational The USDA Logo The USDA logo is a graphic representation of the land the foundation of all agriculture and the Department's initials The logo colors dark green and dark blue represent the essential elements of earth air and water Together these elements comprise the logo The elements of the logo are not to be broken apart and used as individual graphics The Official Seal The official seal of the United States Department of Agriculture has been relegated for use on legal materials in the Office of the Secretary USDA agencies and for other functions as may be determined by the Office of Communications Email feedback@usdagovto request to use the official seal New Signature Lockup Source Sans Pro upper case flush left abbreviated New Subidentity Signature Lockup Source Sans Pro lower case for subidentity upper case for Department name flush left abbreviated The use of agency and staff logos in signature lockups is being phased out and replaced with a signature model that features only the USDA logo The new signature (subidentity) lockup requires that the Department title be below the Agency title and directly to the right of the USDA logo The USDA logo and signature lockup should be at the top left corner of all USDA websites The USDA logo Initiative Theme Art can consist of typographic design and simple graphics and must contain the USDA Symbol as a leading element Theme art must first be approved through your agency/mission area public affairs and/or brand manager Final approval will be determined by the Office of Communications Placement with NonFederal and Federal Organizations When used in conjunction with logos of other public and/or privatesector partners the logo should be given equal placement and may be displayed without the Department name If the organizations are a mix of Federal and nonFederal the lead Federal agency logo should appear first with the remaining logos ordered as dictated by the situation If all of the logos represent Federal organizations the logos should be placed in alphabetical order If the White House is a participating organizati Clear Space As the primary logo of our organization the USDA logo should stand out from other graphic elements The logo should always be surrounded with a minimum area of clear space equal to the width of the USDA's letter “A” Proportion 1 by 685 Highly Visible Do not place the USDA logo on lowcontrast background colors Background colors must have a color contrast ratio of at least 451 for the logo to remain highly visible This color contrast tool(link is external)is a useful resource for testing the compliance of any color combination.