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Digital PR is a strategy used to increase awareness of your brand using online methods In many ways it’s similar to traditional PR but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods.
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Digital PR Digital PRs take into account their client’s digital stipulations such as differing types of links eg affiliate or tracked increased number of.
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Digital PR is also closely intertwined with digital and content marketing PR professionals can use sponsored content or guest blogs/contributions to tell their brand stories while gaining the external linking domain although this is not always seen as a best practice from an efficiency point of view.
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How to Create a Digital PR Strategy Set your goal At the core of all digital PR strategies is the goal What do you want to achieveReview your target customers Who are you trying to reach with your digital PR strategy andContent ideation and research Don’t underestimate the time you’ll need for thinking up ideas.
